Vodafone Advertising Strategies Analysis

Vodafone Advertising Strategies Analysis Marketing Strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then effectively meeting their requirements. Vodafones marketing aim is to attain market leadership, network quality and maximize the customer satisfaction. They strategy used by Vodafone is customer focused and product led; the company is continually developing new products and services which utilise the latest technological advances. The aim is extended to provide the customers with e value added services and also competitive charges to the existing customers. The objective of the study is to understand the advertisement strategies adopted by Vodafone Essar in India, and to study the effectiveness of the campaign of Vodafone- Indian Premiere League Season 2 and to make a study of effectiveness of the advertisement strategies of Vodafone in their current market. Vodafone is the most valuable as well as leading international telecommunication company. It has partnered a joint venture in the Indian market with the Essar Group. Essar is a perfect example of the diversified business corporation which is spanning the services and the manufacturing sectors, for eg, steel, shipping and logistics, communications, energy etc. This group has a base asset of about 400 million rupees and an employee group of more than 20,000 people. 21st September 2007, the launch of memorable joint venture, the Vodafone Essar group. Vodafone in India was welcomed with a fantastic phrase Hutch is now Vodafone campaign. Hutch was as it is very famous among people of India, now it was wisely transitioned to Vodafone. This was a significant chapter in the history of telecom, as the evolution of Vodafone, considered to be a very dynamic and at the time ever-growing brand. This brand across India was unveiled country wide through high profile ad-campaign. This migration of Hutch to Vodafone was the fastest and most comprehensive in the history, with 400,000 multi-brands outlets, from which over 350 were Vodafone stores, over 1,000 mini stores, over 35 mobile stores and over 3,000 touch points that were rebranded within 2 months. The company now has 74.08 million customers**. It has earned titles over the years that are Most Respected Telecom Company, the Best Mobile Services in the Country, Most Creative and Most Effective Advertiser of the Year. The study has found out that the advertisement strategies that have been used by the Vodafone Essar have give them better results by increasing their sales. This fact has been proved by the various research tools that can be used such as the correlation, hypethesis testing. This research will sure help the companies to work and improve their advertising strategies, because advertisements are the best ways to convince the people about our brand or product, and make their minds to go and get them. Problem Statement The research statement is To study and analyze the effectiveness of the advertisement strategies adopted by the Vodafone Essar Group The above problem statement quoted is not exactly a research that is to be performed instead it is an analysis to find out whether the advertisement of Vodafone Essar were effective or not. This study will definitely benefit the company by suggesting them if any future changes required in the present strategies. This will also help them in attaining good result in the next financial year with better sales. Research Objectives The objectives of the research are To understand the advertisement strategies of Vodafone Essar. A study of the effectiveness of the campaign used in the Indian Premiere League season -2. To study the effectiveness of the advertisement strategies in the current the market condition. Vodafones Marketing Strategies : Hutch to Vodafone Re-branding of Hutch with Vodafone Vodafones new advertisement strategies started with the very same and familiar character of pug, brand ambassador of Hutch, the hutch dog. Tagline previously was wherever you go, our networks follows with the pug following the child wherever he goes. The message given with the brand transition exercise was The new Vodafone is the same old Hutch. In the advertisement the pug finds a new house after it returns from an outing and feels that the new change is better. They came with the new catch phrase Make the most now. Vodafone had also tied up with the entertainment channels like Star India to run the advertisements and completely roadblock it for 24-hours with the rebranding campaign. Vodafone used all its commercial airtime on 13 channels in 5 different languages from 9pm 20th September to 9pm 21st September to show this campaign. Promotion of the Re-branding to the public Conventionally if we see, for any rebranding to be promoted requires ample period of time. But this challenge was readily taken by Star Network and Maxus, to make it as fast as possible by road blocking the channels on the day of rebranding taken place. Since Star is the leading network in India, this platform proved itself to be very beneficial for the launch of the Vodafone. This not only helped in promoting the brand awareness but also breaks the clutter going on the most happening sector of telecom. The print media came into picture on 21st September one day after the splash from the television. While the rebrand campaign were doing their work on television on the other hand the company was preparing itself to fight the price war, which was again very important factor firstly in telecom sector and secondly in the Indian market. Entry of Vodafone in the Handsets Market Vodafone also launched low-costs handsets to its new subscribers under the Vodafone brand and also co-branded the handsets sourced from the other global vendors. This was done by bringing many low- costs handsets from around the world into India. Vodafone distributed these handsets through its network of 400,000 outlets. By doing all this Vodafone also became a mass mobile phone brand along with continuing to stay as the telecom service provider. The above strategy was used by the CDMA players like RCOM and TATA Tele-services but Vodafone was the first GSM to do this. The Vodafone, a communication leader in an increasingly connected world also enriches the lives of the consumers, helping the individuals, businesses and also the communities to be more connected by delivering them their total communication needs. Vodafones logo is itself a representation of that belief the start of a new conversation, a trigger, a catalyst, a mark of true pioneering. Advertising is the most frequently used tool to support or promote the rebranding, also its very easy, flexible and quick to change. There are also many examples where advertising has rebranded and repositioned or strengthen brands. There were also examples which developed strong emotional link with the public. The advertising agency of Hutch and now Vodafone, O M(Ogilvy and Mather) had two-folded task to do, first to announce the entry of Vodafone to India and second to highlight the transition of Hutch to Vodafone. Which they did very wisely with the pug, in a campaign they showed the pug coming out of the pink kennel and then entering into the red one, the pink color depicted Hutch whereas the red depicted the Vodafone. A more energetic and chirpier version of the song You and Ià ¢Ã¢â€š ¬Ã‚ ¦ tune associated with Hutch was also played towards the end and it concludes Change is Good, Hutch is now Vodafone. Advertising agency that proved the success of Vodafone OM also introduced four commercials, which had animated boy and a girl who launched the logo of this new brand to consumers. The four creatives which were merely of 5 seconds included the duo peeping over the wall just to see the logo; parasailing with the logo flying high behind them; releasing a rocket bomb where the explosion in the air reveals the brand logo; and last was the trendy one in which curtain was raised in order to introduce the logo. Another bunch of four advertisements casted the very old Hutch dog pug. These commercials were of 10 seconds and they shot pug in the situations where he literally, saw red, color created the visual impact on the consumers this strategy made the public remember the color of the brand. The pug was shown in a basket that was red in color, popping from a red cart, drying itself on a mat which was also red in color, finally hiding itself in a beautiful red color blanket. Here also the target was fulfilled with the help of the punch line Hutch is now Vodafone. The print ads were working in their own way, in various languages and in various dailies. These print ads were made very simple as in a still shot of the pug was taken inside a red colored kennel. The same creative was used on the outdoor hoardings as well, in all the 16 circles in which Vodafone was now operating. It wasnt easy as it seems to be to integrate the two brands like Hutch and Vodafone. Hutch as is known is a subtle, understand the brand, while globally, Vodafone represents high energy, dynamics and young vitality, all these were represented by its bright red speech mark logo. And because of all this it always had a very energetic background music and feel of the ads. A few advertisement include Hutch is now Vodafone: if we watch any of the start channels or tuned to the 20-20 world cup, the ads were seen. On 11 February 2007, Vodafone agreed to acquire the controlling interest of 67% held by Cheung Kong Holdings in Hutch-Essar for US$11.1 billion and now had to rebrand itself so it had decided to run a new ad series which piggy banked on Hutchs dog mascot and the theme Change is Good. This required nearly 250 crores of spending by Vodafone, but they have successfully painted the town into their color that was red. The most interesting part of it was the 24 hours roadblock that was done on the day of rebranding on the channels of Star network, so that other than this one no other commercials was aired(apart from the in-channel promos). Vodafone also came up with the Valentine Day Special Ads: Vodafone released a very sweet and simple ad of the musical greetings that were targeted at the couples during the Valentine week. The feature of the campaign is its simplicity and believability and is quite well received. It uses the positioning Make the Most of Now enjoy the video. Vodafone Chota Credit Ink Ad: this ad came as a refreshing change and more so that this ad takes a very refreshing look at the school and at fountain pens. This ad creates very wonderfully subtle message which really puts the point of Chota(small) credit across. Vodafone and the Funny Advertisements Everyone likes Funny commercials. Creative people like creating them. Advertiser are pleased to be running them. The consumers enjoy watching them.(Roman and Mass, 1976) In market today there is a lot of competition among the producers, and a lot of choices among the buyers. There is actually a race for proving that one product is better than the other. Producers/ sellers apply a lot marketing skills and advertising strategies in gaining the attention of the public in market. Its a human nature to get attracted towards the things that relieve their minds from hectic schedule. Companies spend millions of dollars to make the public smile and make them buy their products. This can be done through the below ways: Funny ideas for advertisements Make customers Hoardà ¢Ã¢â€š ¬Ã‚ ¦..use funny Billboard! Mascots dance to your tune by wearing funny costumes! Press the laughter button while they watch TV (zoo-zoo) Make Catchy Jinglesà ¢Ã¢â€š ¬Ã‚ ¦Your stars would Twinkle!! Want heaps of money..Use inflatable that are funny Vodafone ZOOZOOZ Innovation is always a part of advertisements and the advertising agencies reach out for new ways to capture the prospective consumers heart. Vodafone capitalizes on the innovative ideas and always came with the new advertisements that took the brand on heights always. Out of all the commercials launched by Vodafone, ZOOZOOZ are the best. OM the mastermind behind Vodafone Zoozooz Advertisements and the main objective was to set the position of Vodafone as an innovative leader in the mobile services sector. The promotion strategy was to hit massive levels by maximising the target audience. IPL-2 was the best option for Vodafone to do go for. The advertising strategy behind it proved itself from the fact that the name Zoozooz got coupled with the brand Vodafone and gathered more publicity and reception than IPL. Repetition of the advertisements of Zoozooz may bore the viewers, so OM came up with new Zoozooz Ad every day. Zoozooz were the new brand ambassador for Vodafone, has created a furore in the advertising industry. Zoozooz succeeded in giving the exact makeover Vodafone was looking for along with amazing brand presence. ZOOZOOZ strategy hit in the market The main reason of the advertisement to succeed was that is was very well planned and launched during the time of the Indian Premiere League- 2 using it as its platform. Cricket in India in nothing less than religion, and Zoozooz captured attention of all those people who saw the matches, and this count was huge nearly 2 billion people were targeted through this campaign. People were so attracted that they use to wait eagerly for the break to come and to watch more stories of Zoozooz. Zoozooz has become such a hero in history of advertisements that people will not forget in generations to come. Zoozooz are basically animated character, with egg shaped head, round belly, but hands and legs are extremely thin. It was brand new and innovative concept and also Vodafone wonderfully promoted their services by creating different and more interesting stories featuring Zoozooz in it. The charm of the Zoozooz was so much that self-marketed strategy was also followed and they were instant success to the mass of people. Zoozooz for themselves created such huge audience and also gave boost to the brand of Vodafone. People were as it is excited about the cute and lovable character zoozoo, but this curiosity heighted when Vodafone disclosed that Zoozooz were not animated, rather humans were playing their characters. People became hungrier to know about their favourite Zoozoo. In the second phase Vodafone started promoting these characters on social media sites, which is considered to be a wise decision. People started joining fan club of Zoozooz on these social networking sites like Orkut, Facebook, Youtube, Twitter and many more. Also the communication started building amongst these people. Vodafone also came up with the Zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirt, etc. Zoozooz have now become a brand. Vodafone Zoozooz are the new Hutch Puppies One often wonders what is it about these advertisements that they clicked the people to certain extent. Is it merely because the Zoozooz are cute or is it because of the humour that is the base theme of the advertisements. Whatever it may but it has given Vodafone, the worlds leading mobile telecommunications company. Zoozooz were launched in the IPL-2 whereas in 2008 i.e. IPL-1 Vodafone came up the advertisement with tagline as Happy to Help services. An animated character was hired in 25 commercials to promote the various Value Added Services(VAS). Vodafone operates in the Oligopoly. Oligopoly is a market structure that has unique features because it is characterised by few sellers and mutual interdependence. Price, Quantity and Revenue are the main players of this market. There are various price wars (cutting down the price) as well as non price wars taking place. Advertising is the non-price war where advertisements are the way to cut the chance of the competitors by making use of various strategies. How did this Ad contribute to revenue Revenue in the three months ended June 30, 2009 rose to 10.7 pounds ($17.7 billion), in line with analyst estimates, clearly proved that the Ad has contributed maximum. Vodafone CEO Vittorio Colao said that its total communications strategy was delivering well, with group data revenue 7 % higher than last years comparative period. He also said that the free cash flow generation was strong at  £ 1.9 billion, up 21%. But while Vodafone has shown signs of combating the recession; some areas of weakness still remained. Not considering the positive effect from foreign exchange fluctuations and acquisitions. Vodafone results also highlight several areas in its core businesses that require close attention. According to a report in the Telegraph on 24 July 2009, Vodafone the worlds largest mobile phone firm by revenues, reported sales in line with market expectations for that quarter to end-June as strength in India and Africa compensated for the weakness in Europe. According to CEO Vodafone added 8 million customers in this quarter, taking its proportionate customer base to 315 million. Growth in India and South Africa helped the mobile phone giant report a 9.3% rise in revenue in the three months to end of June to  £10.7 billion. Conclusion After going through the Advertisement Strategies of Vodafone, I conclude that promotion whether it be through print media or through the ads shown on television, plays a very important role in building a Brand. Hutch and Vodafone rebranding is the memorable and most big event in the telecommunication industry. And the advertisement made this event bigger by continuously broadcasting the ads for 24 hours on national television. The main motive is to make people know about your brand. And that is what is done excellently by Vodafone. The advertisement also puts a very big question in front of the other telecom companies, does having big movie stars and cricketers as their brand ambassador really help? Doesnt a simple white character with egg shaped head, round belly and thin legs called Zoozoo can gain the attention of masses. This is definitely a new trend and also a new wave. Thus it can be seen that oligopolistic market structure of this industry has played a significant role in the generation of revenue for Vodafone, especially through this unique advertising strategy.

Davis Moore thesis discusses and analyzes Essay

Davis-Moore thesis discusses and analyzes the social equality and inequality and explains why different people obtain different rewards for the jobs that they do (Macionis, 2013). The general topic of the thesis is social stratification, which according to Davis-Moore, is present in every society due to the reason that it has some consequential benefits for the operation and the growth of the society. According to Davis-Moore, more reward is given to people that hold positions in the society that are considered to have some functional importance, such as that of a medical doctor (Macionis, 2013). The result of the reward system in the society implies equality in opportunities while promoting inequality in terms of the outcome that people receive. Social stratification, according to Davis-Moore thesis, makes the society more productive as well as efficient. The functional consequence of inequality in the society helps in ensuring that the relevant and skilled people fill various roles that are considered important in the society (Macionis, 2013). Talented people in the society are supplied with the necessary opportunities and motivation that enable them to undertake training and thus result in filling of the important roles in the society (Macionis, 2013). People who are most talented perform the important functions in the society. The greatest rewards are also offered to the positions that require a lot of training and are of importance in the maintenance of the order and system in the society (Macionis, 2013). For example, doctors train for many years and, therefore, are expected to receive higher perks due to the kind of role they play in the society. Engineers and pilots also take a lot of time to train hence the notion that they should receive higher rewards for their jobs. Melvin Tumin criticized Davis-Moore’s thesis of social stratification by saying that there has been no demonstration of functional importance of the varying positions in the society (Macionis, 2013). Melvin also notes that such a demonstration has not been made. Reference Macionis, J. (2013). Sociology. Pearson Education. Source document

Swanage Geography Coursework

This is the first of the 2 hypotheses I am going to be focusing on in my coursework, I will be using a variety of graphs and relevant statistics to prove my hypothesis. Throughout my coursework you will notice how I will link back my explanation towards my hypothesis and give my opinion of how shops in Swanage need tourist's to be able to run their business successfully. * Retail Opportunities In Swanage Urgently Need To Be Redeveloped To Take Into Account The Needs Of Local Population This will be the second of the 2 hypothesises I will be focusing on and developing as well. This hypothesis is about redeveloping shops in Swanage that need to be redeveloped; I will be working on this near the end of my coursework as I do see areas which are in desperate need of improvement. As I developing the areas of Swanage which need developing I will give explanations as to why I made that choice and what positive impacts can come from it. Site Map of Swanage For my coursework I was asked to produce a Site Map of Swanage which shows the 6 different areas of the area. * Tourist Facilities * Retail Streets * Holiday Flats * Hotels * Residential Leisure * Residential Houses As you can see from figure 1.2 I took the liberty of colour coding these areas so that it would be easier to analyse later for future reference in my coursework. From the Site Map you can see that there is large amount of Tourist Facilities. This further proves my hypothesis 1 which I will discuss later in my coursework. Why is Swanage a Tourist Attraction? Swanage is a place where it is unlikely for you to walking around aimlessly doing nothing; this is one of the reasons why tourists enjoy visiting the area. There are a lot of things tourist's could involving themselves with in Swanage. They could visit the beach or go to the retail stores or just relax and enjoy the scenery. The main reason why people would go to Swanage is simply because it is both affordable and enjoyable le which are the two important factor of a vacation. Tourism is very important in Swanage because without it the facilities that are being opened in Swanage will eventually close down due to no profit thereby no developments will be made, which will make swanage a place that wouldn't be nice to visit. Geology of Swanage Beach In Figure 1.3 you can see it is fairly detailed geological diagram of swanage beach, it also shows all the rocks involved within the beach which will be useful to most geographers. BACKGROUND INFORMATION OF SWANAGE On this Page in my coursework I will give statistics and graphs about some of the relevant information on Swanage like population, Employment Rate, Age Structure etc. From these results it should give me a clear indication about Swanage and its history. Population of Swanage In Figure 2.1 it shows both the statistics and the graph of the Population of Swanage as you can throughout the years is has increased in population. However from the year 1921-1931 there was a major decrease in population. This is probably due to people migrating out of the area because of expenses of houses or people just simply wanted to move out. From 1951 to 2001 there is a constant increase meaning in the future Swanage will overpopulate due to the large tourists and residents. 2001 Census Data for Swanage In Figure 2.2 you can see that it shows both statistics and graphs for the population of Male and Females in Swanage and Dorset. Obviously Swanage is a smaller area than Dorset so Dorset's results will obviously be greater in population. In both areas Females have a higher population than Males. The reason for this is probably because there are more retail shops that attract for Females than Males. Age Structure This Graph shows the Age structure of people from both Dorset and Swanage. From Figure 2.3 you can see that the people from (18-44) and (60-84) have the highest amount of %. This shows that middle aged people live in Swanage and Dorset than Older or Younger people. This means that most residential people who live in Swanage have Jobs or have Part-time Job and owns a house or an apartment. There are hardly any 16-17 yr olds also there aren't that many elderly people as well. Conclusion From all of the statistics I have I will make a final conclusion that Swanage will gradually increase in population which would have more females than males. Also most of the residents would have Jobs because most of the population in Swanage are aged form 18-84. EXTENT OF TOURISM The Importance of Tourism In Swanage Tourism is especially important as that is what keep the area going â€Å"money-wise†, without tourism the town would not get no profit therefore will not be able to develop their area. From the land use map there is a pattern which shows how the shops for Tourist's are near the beach as the beach is the most popular sight in the area. This is what will get tourists motivated to shop in the area. In summer time the tourist visiting rate will increase as the scenery will seem better due to the fact that the weather is beautiful. Who benefits from tourism? The retail store owners would partly benefit from tourism as they are gaining profit from their business which will help them for the future. The whole area of swanage will benefit from tourism as well because with their money Swanage will be able to further develop into something better. TOURIST QUESTIONNAIRE For my coursework I was asked to create a questionnaire based on the tourists of swanage I asked a range of different questions based on relevant information I needed to find out. On this page I will focus on a few questions in particular that will help prove my first hypothesis. The first question I came across is in figure 4.1 it was to find out which shops tourists use when they are shopping. As you can see from the graph the two highest selected Shops were Restaurants and Supermarkets. This Graph tells me that most people would visit Supermarkets and restaurants while they are in swanage. This doesn't surprise because on the geography I came a across a handful of Supermarkets and Restaurants for Tourists to visit so this is an obvious result. So far this proving my hypothesis because restaurants and Supermarkets are the essential thing's a tourist needs so the retail stores would make those types of shops accessible for tourists. This is another question that I have been focusing on in the questionnaire. What this Pie Chart is telling is that because of the impact of tourism, tourism has influenced the area to change the way they run their shops. This is a positive impact as this will persuade more tourists to visit because of the demands previous tourists have made. As you can see from the graph because of tourism there are more restaurants opening and gift shops are opening as well. These are popular retail store for tourist which explains the results. This is the final question I will be bringing forward for discussion as this is one of the most important questions. As you can see from the Pie Chart Tourists would like Easier Car Parking Overall, this is very understandable because on week days and weekends tourists would want to visit shops however the only things delaying their shopping time is Parking. If Tourist's have more parking then more Tourists will be able to shop thereby giving more profit towards swanage. Another improvements that the tourists have mention was the fact that most of the shops need to be open of Sunday's this will give them more shopping time to do last minute shopping which is bound to happen at one point or another. If they put this improvement forward swanage will gain more profit. RESIDENTS QUESTIONNAIRE This is one question I chose from the residents Questionnaire which shows which area Residents visit to shop in the surrounding area. Wareham was the most mentioned. The reason for this is because there is more variety of shops to visit which would keep local people interested. I would imagine that it would closer to their work so the journey would be easier. Another key reason why residents would want to shop elsewhere besides Swanage is because there us easier parking so they will be able to visit shops faster. This is one issue that will lead more local people to shop elsewhere besides swanage the reason being, no good car parking facilities. From the Pie chart it shows that 78% think that there no car parks being provided for local people. As I said before because of this issue swanage will lead local people out of the area due to the fact that they have nowhere to park their cars. These are the improvements suggested by the residents of Swanage; overall it is similar to the Tourist's improvements as both mentioned Car Park as their main concern. Both would rather excellent Car Parking than Shops, I imagine both residents and tourists are annoyed with Car Parks which is the reason they brought it up in the questionnaires. One improvement mentioned in the resident questionnaire which relates back to figure 2.2 is that people require more hairdressers. Because there are more females than males in swanage it is quite obvious that women would be demanding more womanly stores. Conclusion Gathering information from both Questionnaire it is safe to say that the main improvement it Car Parks which is an understandable request. People from swanage should take this on board and make a bigger car park in swanage. They have not got anything to lose because more car parks means more people which means more shoppers which eventually lead to money that they can use to redevelop swanage. RETAIL MAP OF SWANAGE Conclusion As you can see from the annotations I have made you can get a clear idea of the types of shops open on Institute road and Station road. Institute road would be a great place for tourist's as there are more shops which would be suitable for them, Residents would not find shops on Institute road helpful as they are specifically aimed at tourist to persuade them to stay in swanage and the way to do that is to feed them with cheap advertisements. Residents would prefer shops on Station Road as there are shops that are aimed at residents as well as Tourist's so everyone would be satisfied on station road. OPENING AND CLOSING TIMES OF SHOPS THE SECOND HYPOTHESIS Retail Opportunities in Swanage urgently need to be redeveloped to take into account the needs of local population This is the second hypothesis I will be focusing on and developing as well. This hypothesis is about redeveloping shops in Swanage that need to be redeveloped; I will be working on areas which are in desperate need of improvement. As I developing the areas of Swanage which need developing I will give explanations as to why I made that choice and what positive impacts can come from it. The main reason I am going to improve swanage town is because of the improvements people have stated in both the resident questionnaire and tourist questionnaires. The improvements they have made are realistic and true towards the area of swanage. Why would you improve swanage? There are many reasons as to why people would want to improve swanage the obvious reason is to make the living conditions better and the facilities to be more flexible with the needs of residents and tourists. Gathering information from the both questionnaires I feel that swanage does need improving. Better Car Parking would be a huge improvement as most people feel that is a huge downfall in swanage, there is never enough parking. More variety of shops is one suggestion that also seems to be popular in the tourist questionnaire which is understandable as tourists visit areas to shop not to be bored. Opening and Closing times of shops in another issue in swanage, it seems that shops close too early for residents so shops need to be opened later for all people to do last minute shopping. My development plan will support most of those improvements to make swanage a better area to visit. DEVELOPMENT PLAN EXPLANATIONS Development 1 and 2 – These are the first two improvements I have made, I have added two retail shopping areas. The reason why I did this is, is because in the residential questionnaire a large number of residents requested shopping areas that will also be open longer to accommodate the times of residents. The types of shops that will be around here are sports shops because that was also requested in the questionnaire a large amount of residents wanted this. Development 3 – As I said before in the previous explanation a handful of people wanted sports shops so I assumed that they would want leisure facilities as well. Because there are more Females than Males in Swanage it is only natural that some of the residents would request leisure facilities for football or basketball etc. Development 4 – This is the biggest request that the residents have made clear in the questionnaire; there wasn't enough parking throughout swanage I have taken that complaint onboard and have now added a Free Car Parking facility for residents only. Because of this residents will find it easier to get to the shops without any hassle. Since residents already live in the area it would be foolish to pay for their own parking which is why I made car parking free, this was another improvement mentioned in the questionnaire. Development 5 – This is the area that will be having the food market once a week this is another request mentioned in the questionnaire I thought it was a good idea as it would give residents a chance to get food useful for their homes. Development 6 – Hairdressers will be added here because there are not enough hairdressers in the area so adding hairdressers will support the improvement of swanage Development 7 – This will be a huge Supermarket for all residents to support all there need whether it is food or clothes etc. Residents would really appreciate this as there are never enough supermarkets in swanage. This will improve swanage because more people will shop thereby putting more money into the swanage development. Development 8 – This will be the pedestrian path leading to the Supermarket people complain about there being too many cars which could get dangerous for most people Development 9 – This is the final improvement I will make in swanage, this area will be the picnic area/quiet area for residents who would just like a relaxing day. It is away from the supermarket so there will no collision with the people who want to relax and the people that want to shop. I would imagine this was requested by the older people of swanage These are the final improvements I have towards swanage based on the results of the questionnaire. On the next page of this coursework I will justify my coursework giving reason as to why it is effective and fits the needs of residents and if it will benefit them or not. JUSTIFICATION OF PLAN On this page I will evaluate my plan giving reason for why it is good plan and why I placed those specific facilities on the plan. I will also write about who benefits from the result of my plan. Why is my Plan Good? I feel my development plan is well planned out because I have placed facilities according to what people have said in the questionnaire, I took that on board on what the people wanted and added that in my plan. The Car Park issue from before as now been resolved because of my plan, there is now a huge Car Parking facility which is free for residents, so I managed to improve in two ways. Another way my plan is good is because I added a large supermarket for residents to use. Residents would find this very useful as they mentioned this in questionnaire. Most of the facilities did not take much thought it was mostly commence sense and guidance from the tourist and residential questionnaire. Who will benefit? Many people will benefit from this improvement change, one group in particular would be the elderly people because I have added a quiet area away from the excitement where people can relax and enjoy the day. Residents would appreciate this, as they can be in a clam environment which would calm them down if they were stressed. The male groups will benefit because I have added a leisure facility for all popular sport, for men who like sport this is one improvement that will make swanage for enjoyable. For the female groups I have added hairdresser facilities, women from swanage will appreciate this change because there are hardly any hairdressers in swanage and having one near residential houses will benefit residential women. What do I think my plan overall Overall I feel my plan is good because it satisfies the needs of residents and there won't be any collisions with tourist shops. Everyone will be satisfied in the area they are in since the change I made to swanage. CONCLUSION AND EVALUATION Conclusion After all information gathered from questionnaires and statistics I have come to the conclusion that my hypothesis has been proven due to the fact that most all tourist and residents gave listed improvements for swanage. All the data analyzed led me to this conclusion and I feel I made that my conclusion has been proven. Although the conclusion I managed to come up with was true there are still areas in my coursework that I feel can improved. The explanations I gave for my maps and graphs could have been explained better with more evidence to prove my point. The statements I gave for development could've been explained more clearly but was still a satisfactory effort. Evaluation Overall I would say my project would be graded from a B to an A because I followed the criteria given and gave evidence to prove my point. I created diagram and graphs to prove another point. However as I said there are still areas for improvement which is the reason for the grade I have given.

Is The Gig Economy A Win Solution For The Jobs Essay

Is the gig economy a win-win solution for both the outsourced workers and struggling companies to survive this economic crisis? Although it may look as though the jobs-based economy is the call of the time to alleviate the increasing unemployment rate, there are underlying implications socially and economically. A full-time job for most workers means a true sense of security with employer-provided benefits in contrast to irregular employees. Now in the gig economy, work is being disaggregated from jobs and reorganized into a variety of alternative arrangements, such as freelance assignments, consulting projects and contract opportunities among others which provide more flexibility but also with uncertainty (Mulchany, 2016). This essay intends to evaluate the implications of the flourishing â€Å"Gig Economy† by reviewing the economic aspects, the current situation, and key players. It will explore the gap of the gig economy that may be useful to promote equal benefits for all workers regardless whether a full-time or outsource worker. The path to the gig economy commenced with the advent of digital technologies through the internet in the 1990s; an explosion of the digital commerce led to the â€Å"dot-com† boom coupled with the onset of the Great Recession in 2009 (Meyer, 2016). The Great Recession marks a financial crisis that brought corporate mergers, investment bankruptcies and bank closures, which resulted in a decrease in available jobs for a large workforce. In line withShow MoreRelatedDesigning A Diverse Leadership Team1375 Words   |  6 PagesIntroduction This course on user-centered design is just outside of my field of study - or so I thought. When first embarking on the journey of design in the gig economy, I had a myopic view of what design was. I believed it would has to do with the function and look of platforms. 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